B2B advertising and marketing in the United States - statistics & facts
Key insights
- B2B traditional ad spend in the U.S.
- 17.7bn USD
Detailed statistics
B2B traditional ad spend in the U.S. 2020-2024
- B2B digital ad spend in the U.S.
- 14.3bn USD
Detailed statistics
B2B digital ad spend in the U.S. 2015-2024
- B2B trade show market size in the U.S.
- 10.17bn USD
Detailed statistics
B2B trade show market size in the U.S. 2018-2027
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Spending
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- Premium Statistic B2B ad spend in the U.S. 2020-2024
- Premium Statistic B2B traditional ad spend in the U.S. 2020-2024
- Premium Statistic Change in B2B traditional ad spend in the U.S. 2021-2024
- Premium Statistic B2B digital ad spend in the U.S. 2015-2024
- Premium Statistic B2B digital ad spend growth in the U.S. 2020-2024
- Premium Statistic B2B digital ad spend in the U.S. 2022, by industry
- Premium Statistic Mobile share of B2B digital ad spend in the U.S. 2020-2024
Spending
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Premium Statistic
B2B ad spend in the U.S. 2020-2024
B2B ad spend in the U.S. 2020-2024
Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)
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Premium Statistic
B2B traditional ad spend in the U.S. 2020-2024
B2B traditional ad spend in the U.S. 2020-2024
Business-to-business (B2B) traditional advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)
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Premium Statistic
Change in B2B traditional ad spend in the U.S. 2021-2024
Change in B2B traditional ad spend in the U.S. 2021-2024
Change in business-to-business (B2B) traditional advertising spending in the United States from 2021 to 2024 (in billion U.S. dollars)
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Premium Statistic
B2B digital ad spend in the U.S. 2015-2024
B2B digital ad spend in the U.S. 2015-2024
Business-to-business (B2B) digital advertising spending in the United States from 2015 to 2024 (in billion U.S. dollars)
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Premium Statistic
B2B digital ad spend growth in the U.S. 2020-2024
B2B digital ad spend growth in the U.S. 2020-2024
Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024
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Premium Statistic
B2B digital ad spend in the U.S. 2022, by industry
B2B digital ad spend in the U.S. 2022, by industry
Distribution of business-to-business (B2B) digital advertising spending in the United States in 2022, by industry
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Premium Statistic
Mobile share of B2B digital ad spend in the U.S. 2020-2024
Mobile share of B2B digital ad spend in the U.S. 2020-2024
Share of mobile in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024
Marketing strategies
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- Premium Statistic Share of B2B company's revenue spent on marketing in the U.S. 2023, by company type
- Premium Statistic U.S. B2B businesses - change in digital vs. traditional marketing 2023
- Premium Statistic B2B spending on marketing technology in the United States 2020-2024
- Premium Statistic B2B marketing data spending and annual growth in the U.S. 2020-2025
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
- Premium Statistic Leading B2B account-based marketing challenges in the U.S. 2022
Marketing strategies
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Premium Statistic
Share of B2B company's revenue spent on marketing in the U.S. 2023, by company type
Share of B2B company's revenue spent on marketing in the U.S. 2023, by company type
Share of company's revenue spent on marketing according to business-to-business (B2B) CMOs in the United States as of February 2023, by company type
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Premium Statistic
U.S. B2B businesses - change in digital vs. traditional marketing 2023
U.S. B2B businesses - change in digital vs. traditional marketing 2023
Change in digital marketing spending and traditional advertising according to B2B CMOs in the United States as of February 2023
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Premium Statistic
B2B spending on marketing technology in the United States 2020-2024
B2B spending on marketing technology in the United States 2020-2024
Business-to-business (B2B) spending on marketing technology in the United States from 2020 to 2024 (in billion U.S. dollars)
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Premium Statistic
B2B marketing data spending and annual growth in the U.S. 2020-2025
B2B marketing data spending and annual growth in the U.S. 2020-2025
Business-to-business (B2B) marketing data spending and annual change in the United States from 2020 to 2025 (in billion U.S. dollars)
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Premium Statistic
New B2B marketing tactics to be used in the U.S. 2023
New B2B marketing tactics to be used in the U.S. 2023
New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2023
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Leading B2B account-based marketing challenges in the U.S. 2022
Leading B2B account-based marketing challenges in the U.S. 2022
Leading challenges faced by B2B marketers in executing their account-based strategy in the United States as of February 2022
Event marketing
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- Premium Statistic B2B trade show market size in the U.S. 2018-2027
- Premium Statistic Type of trade shows projected in selected countries worldwide 2021
- Basic Statistic Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type
- Premium Statistic Leading virtual offerings for B2B marketer events U.S. & Canada 2022
Event marketing
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Premium Statistic
B2B trade show market size in the U.S. 2018-2027
B2B trade show market size in the U.S. 2018-2027
Value of the B2B trade show market in the United States from 2018 to 2027 (in billion U.S. dollars)
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Premium Statistic
Type of trade shows projected in selected countries worldwide 2021
Type of trade shows projected in selected countries worldwide 2021
Distribution of trade shows projected in selected countries worldwide in 2021, by type
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Basic Statistic
Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type
Number of in-person trade shows marketers exhibited at in the U.S. 2023-2024, by type
Average number of in-person trade shows or events marketers exhibited at in the United States in 2023 and 2024, by type
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Leading virtual offerings for B2B marketer events U.S. & Canada 2022
Leading virtual offerings for B2B marketer events U.S. & Canada 2022
Most important virtual offerings for events of B2B vendors and providers in the United States and Canada in 2022
Content marketing
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- Premium Statistic Leading content marketing investment areas for B2B marketers worldwide 2024
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Change of B2B content marketing budgets worldwide 2024
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2023
- Premium Statistic Leading content experiences B2B marketers want at events U.S. & Canada 2022
- Premium Statistic Organizational goals achieved with use of B2B content marketing worldwide 2023
Content marketing
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Premium Statistic
Leading content marketing investment areas for B2B marketers worldwide 2024
Leading content marketing investment areas for B2B marketers worldwide 2024
Leading content marketing areas of investment for B2B marketers worldwide in 2024
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Premium Statistic
Top social media platforms used for B2B content marketing worldwide 2022
Top social media platforms used for B2B content marketing worldwide 2022
Leading paid social media platforms used by B2B marketers to distribute content worldwide as of July 2022
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Premium Statistic
Use of content marketing among B2B marketers worldwide 2017-2022
Use of content marketing among B2B marketers worldwide 2017-2022
Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2022
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Change of B2B content marketing budgets worldwide 2024
Change of B2B content marketing budgets worldwide 2024
Share of B2B marketers planning changes to their content marketing budgets worldwide in 2024
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Paid methods used for content distribution by B2B marketers worldwide 2023
Paid methods used for content distribution by B2B marketers worldwide 2023
Leading types of paid content distribution methods used by B2B marketers worldwide as of July 2023
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Premium Statistic
Leading content experiences B2B marketers want at events U.S. & Canada 2022
Leading content experiences B2B marketers want at events U.S. & Canada 2022
Leading content experiences that B2B vendors and planners would like event organizers to offer in the United States and Canada in 2022
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Premium Statistic
Organizational goals achieved with use of B2B content marketing worldwide 2023
Organizational goals achieved with use of B2B content marketing worldwide 2023
Leading goals achieved with help of content marketing among B2B marketers worldwide as of July 2023
Spotlight: Linkedin
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- Premium Statistic Number of LinkedIn users in the United States 2019-2028
- Premium Statistic LinkedIn: U.S. users 2023, by generation
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
- Premium Statistic LinkedIn's effectiveness for B2B marketers worldwide 2022
- Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
- Premium Statistic LinkedIn B2B display ad revenue in the U.S. 2020-2024
Spotlight: Linkedin
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Premium Statistic
Number of LinkedIn users in the United States 2019-2028
Number of LinkedIn users in the United States 2019-2028
Number of LinkedIn users in the United States from 2019 to 2028 (in millions)
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Premium Statistic
LinkedIn: U.S. users 2023, by generation
LinkedIn: U.S. users 2023, by generation
Distribution of LinkedIn users in the United States as of September 2023, by generation
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Premium Statistic
Most effective social media platforms for B2B marketers worldwide 2022
Most effective social media platforms for B2B marketers worldwide 2022
Most effective social media platforms for B2B content marketers worldwide as of July 2022
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Premium Statistic
LinkedIn's effectiveness for B2B marketers worldwide 2022
LinkedIn's effectiveness for B2B marketers worldwide 2022
LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022
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Premium Statistic
Social media platforms with highest ROI for B2B marketers worldwide 2023
Social media platforms with highest ROI for B2B marketers worldwide 2023
Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023
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Premium Statistic
LinkedIn B2B display ad revenue in the U.S. 2020-2024
LinkedIn B2B display ad revenue in the U.S. 2020-2024
LinkedIn business-to-business (B2B) digital display advertising revenue in the United States from 2020 to 2024 (in billion U.S. dollars)
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